Opinion on the new Kansas City Logo

Happy Friday everybody! We made it through another busy week and I'm here to make your Friday even better. In this post, I will be talking about how I feel about the new Kansas City logo that was just recently created by Emily Elmore of Single Wing Creative.

First off, the reason that the city of Kansas City decided to change its logo was because some city officials thought that the logo before was a little complex and won't reduce that well when put on a smart phone screen. This new logo allows for a simpler design that will look good on a big screen as well as a small one.

The colors are a little interesting and I am still curious why she picked this color scheme. Kansas City is known for being very vibrant at night, with place like the Plaza and Crown Center displaying huge arrays of lights around the holidays. The city is also known for having a bunch of fountains, which could explain the teal color of the C. The grey is a nice contrast to the teal but I feel like more blue should be involved or at least one that includes one of the sports teams' colors. As far as the typeface goes, I like it a lot. It seems to capture a little more "Midwestern feel" with the C kind of looking like a horseshoe.

Overall, I like the idea of the logo, but it just needs to be executed a little better. I feel like the logo needs to reflect more of our city as a whole rather than just two letters. This can be accomplished in multiple ways, whether that's by changing the color scheme or changing the design completely. If I had to add something, I would add something to do with the fountains. It is one of our best features and it needs to be exemplified.

Hope you have a wonderful Friday and I'll leave you with the new logo for Kansas City. Let me know what you think in the comments below! Love it? Hate it?

Thanks,

Alex K.

Link to an article about the logo and designer: Here